Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
 Buku Teks