Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks
Still, Richard R.
Sales management decisions, strategies and cases
Prentice-Hall, 1988
 Buku Teks
Day, Ralph L.
Marketing in action : a dynamic business decisions game / by Ralph L. Day
Richard D. Irwin, 1962
 Buku Teks
Mills, Harry
The rainmaker's tool kit: power strategies for finding, keeping, and growing profitable clients
[American Management Association, ], 2004
 eBooks
Christman, Christine
The Complete handbook of profitable trade show exhibiting / by Christine Christman
Prentice-Hall, 1991
 Buku Teks