Quelch, John A.
Sales promotion management / John A. Quelch
Prentice-Hall, 1989
Buku Teks
Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
Buku Teks
Dommermuth, William P.
Promotion
PWS-Kent, 1989
Buku Teks
Still, Richard R.
Sales management decisions, strategies and cases / Richard R Still
Prentice-Hall, 1988
Buku Teks
Howard, John A.
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
Buku Teks