Readings in market research
edited by Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Topan, 1989
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Preston, Lee E.
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
 Buku Teks