Readings in market research / edited, Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
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Preston, Lee E.
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
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Doman, Don
Look before you leap: market research made easy
Gramedia Pustaka Utama, 1997
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