Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
Buku Teks
Venkatesan, M.
An introduction to marketing experimentation : methods, applications, and problems
Free Press, 1971
Buku Teks
Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
Buku Teks
Churchill, Gilbert A.
Marketing research
Thomson, 2005
Buku Teks
Cooper, Donald R.
Marketing research
McGraw-Hill/Irwin, 2006
Buku Teks