Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
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Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Marcus, Burton H.
Marketing analysis and decision making
Little, Brown, 1979
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Uhl, Kenneth P.
Marketing research : information systems and decision making
John Wiley & Sons, 1969
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Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
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