Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Cox, Eli P.
Marketing research : information for decision making/Eli P.Cox III
N.Y. Harper & Row c. , 1979
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Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
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Anderson, Barry F.
The Three Secrets of Wise Decision Making
Single Reef Press, 2002
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Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
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