McCarthy, E. Jerome
Basic marketing/ E. Jerome McCharty : William D Perreault Jr
Richard D. Irwin, 1998
 Buku Teks
McCarthy, E Jerome
Application in basic marketing / E. Jerome McCarthy, William D. Perreault
Irwin, 1994
 Buku Teks
McCarthy, E. Jerome
Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault
Richard D. Irwin, 1998
 Buku Teks
Webster, Frederick E., Jr
Industrial marketibg strategy/Frederick E. Webster Jr.
John Wiley & Sons, 1991
 Buku Teks
Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks