Adler, Max K.
Lectures in market research / by Max K. Adler, Jacqueline Marrian
Crosby Lockwood & Sons, 1965
 Buku Teks
Analytical viewpoints in marketing management / edited by Keith K. Cox
Prentice-Hall, [date of publication not identified]
 Buku Teks
Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks