Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Adler, Max K.
Lectures in market research
Crosby Lockwood & Sons, 1965
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks