Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Cheskin, Louis
Why people by : motivation research and its successful application / by Louis Cheskin
N.Y. Liveright , 1959
 Buku Teks
Feby Inas Dwiputri
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai nilai Islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
 Buku Teks