Schewe, Charles D.
Marketing : concepts and applications
McGraw-Hill, 1983
Buku Teks
Kotler, Philip
Principles of marketing
Pearson, 2014
Buku Teks
Kotler, Philip
Prinsip-prinsip pemasaran; Jilid 2 = Principles of marketing
Erlangga, 2008
Buku Teks
Kotler, Philip
Prinsip-prinsip pemasaran, Jilid 1 = Principles of marketing
Erlangga, 2008
Buku Teks
Activity-based statistics: student guide
[by] Richard L. Scheaffer [and others]
Springer, 1996
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