Malhotra, Naro
Riset pemasaran : pendekatan terapan = Marketing research: an applied orientation
Indeks, 2010
 Buku Teks
Malhotra, Naresh K.
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
 Buku Teks
Frank, Ronald E.
Quantitative methods in marketing/ by Ronald E. Frank and Paul E. Green
Prentice-Hall, 1967
 Buku Teks
Malhotra, Naresh K.
Makerting Research
Prentice Hall International, 1996
 Buku Teks
Readings in marketing : the qualitative and quantitative areas
edited by Philip R. Cateora and Lee Richardson
Appleton-Century-Crofts, 1967
 Buku Teks