Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Readings in market research
edited by Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Baker, Michael J.
Research for marketing
Macmillan, 1991
 Buku Teks
Kress, George
Marketing research
Prentice-Hall, 1988
 Buku Teks
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
 Buku Teks