Kelley, Eugene J.
Managerial marketing: perspectives and viewpointsa, a source book
Richard D. Irwin, 1958
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Analytical viewpoints in marketing management
edited by Keith K. Cox
Prentice-Hall, [Date of publication not identified]
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1975
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
R.D. Irwin, 1968
 Buku Teks