Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1991
 Buku Teks
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1996
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Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson education, 2010
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Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson India Education, 2016
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Hanna, Nessim
Consumer behavior : an applied approach
Prentice Hall 2001, 2001
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