Manne, Alan S.
Economic analysis for business decisions
McGraw-Hill, 1961
 Buku Teks
Urban, Glen L.
Advanced marketing strategy phenomena, analysis and decisions
Prentice-Hall, 1991
 Buku Teks
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions
Prentice-Hall, 1991
 Buku Teks
Urban, Glen L.
Advanced marketing strategy: phenomena, analysis, decisions
Prentice-Hall, 1991
 Buku Teks
Mishan, F.I.
Economic for social decisions elements of cost-benefit analysis/ F.I. Mishan
Praeger, 1972
 Buku Teks