Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
Buku Teks
Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
Buku Teks
Keegan, Warren J.
Multinational marketing management
Prentice Hall of India, 1982
Buku Teks
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
Buku Teks
Haas, Robert W
Industrial marketing management
Kent, 1982
Buku Teks