Made Devicca Surya
Analisis pengaruh marketing communications terhadap keputusan pembelian (objek penelitian: Go-Jek) = Analysis of the effect of marketing communications on purchase decision research object: Go-Jek
2018
 UI - Tesis Membership
Rapp, Stan
Maxi Marketing
Erlangga, 1995
 Buku Teks
Lowndes, Douglas
Marketing : the uses of advertising / by Douglas Lowndes
Pergamon Press , 1969
 Buku Teks
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks