Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
 Buku Teks SO
Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
 Buku Teks SO
Narver, John C.
The marketing economy : an analytical approach
Holt, Rinehart and Winston, 1971
 Buku Teks SO
Brannan, Tom
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
 Buku Teks SO