Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
 Buku Teks SO
Schiffman, Leon G.
Consumer behavior
Pearson Education, Inc., 2007
 Buku Teks SO
Schiffman, Leon G.
Consumer behavior
Pearson Education International, 2004
 Buku Teks SO
Peter, J. Paul
Consumer behavior : perilaku konsumen dan strategi pemasaran; Jilid 1
Erlangga , 1999
 Buku Teks SO