Consumer behavior and marketing strategy
Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
Buku Teks
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
Buku Teks
Hawkins, Del I.
Consumer behavior : building marketing strategy
McGaw-Hill, 2010
Multimedia
Hawkins, Del I.
Consumer behavior : building marketing strategy
McGaw-Hill, 2010
Multimedia