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Richard D. Irwin, 1961
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Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
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Berridge, Damon M.
Multivariate generalized linear mixed models using R
CRC Press, 2011
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Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
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Frank, Ronald E.
Quantitative methods in marketing/ by Ronald E. Frank and Paul E. Green
Prentice-Hall, 1967
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