Batra, Rajeev
Advertising management
Prentice-Hall, 1996
Buku Teks
Batra, Rajeev
Advertising management
Prentice-Hall, 1996
Buku Teks
Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
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Greyser, Stephen A.
Case in advertising and communications management / Stephen A. Greyser
Prentice-Hall, 1972
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Barton, Roger
Advertising agency operations and management / Roger Barton
McGraw-Hill, 1955
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