Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
Buku Teks
Rotzoll, Kim B.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage
GRID Publishing, 1976
Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
Buku Teks