Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
Buku Teks
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Advertising and IMC : principles and practice
Pearson, 2012
Buku Teks
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1988
Buku Teks
Well, William
Advertising principles and practice
Prentice-Hall, 1995
Buku Teks