Bunga Stella
Analisis Strategi Kampanye Public Relations Mondelez Dalam Upaya Meningkatkan Corporate Image (Studi Pada Pelaksanaan Kampanye #NgemilBijak Tahun 2019 - 2023) = Analysis of Mondelez's Public Relations Campaign Strategy In An Effort to Improve Corporate Image (Study on The Implementation of the #NgemilBijak Campaign In 2019 - 2023)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Kopel, Ellis
Financial and corporate public relations : the integrated approcah / Ellis Kopel
McGraw-Hill, 1982
 Buku Teks
Harris, Thomas L.
The Marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge
John Wiley & Sons, 1993
 Buku Teks
Morley, Michael
How to manage your global reputation : a guide to the dynamics of international public relations
Palgrave, 2002
 Buku Teks
Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
 Buku Teks