Vivian, John
The media of mass communication
Pearson, 2011
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Gamble, Michael W.
Introducing mass communication
McGraw-Hill, 1989
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Bittner, John R., 1943-
Mass communication: an introduction
Prentice-Hall, 1980
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Dominick, Joseph R.
Dynamics of mass communication
McGraw-Hill, 2005
 Multimedia
Schramm, Wilbur
The process and effects of mass communication
American Hospital Association, 1974
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