Ika Apriani Kusumadewi
Peran iklan dalam mengisi kemerdekaan : studi kasus surat kabar Merdeka (1945-1949) = The role of advertising in the independence era : case study Merdeka newspaper (1945-1949)
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2011
 UI - Skripsi Open
Adissa Andam Dewi
Analisis efektifitas iklan surat kabar Kompas ditinjau dari faktor ukuran dan warna menggunakan metode eye tracking = Analysis of the Effectiveness of Kompas newspaper advertising in term of size and color factors using eye tracking method
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi Open
Boyd, Harper W., Jr.
Promotion: a behavioral view
Prentice-Hall, 1967
 Buku Teks
Caples, John
Tested advertising methods
Prentice-Hall, 1974
 Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks