Mac Stravic, Robin E. Scott
Marketing by objectives for hospitals/ Robin E. Scott MacStravic
Aspen Systems Corp., 1980
 Buku Teks
Hillestad, Steven G.
Health care marketing plans : from strategy to action / Steven G. Hillestad, Eric N. Berkowitz
An Aspen Publication, 1991
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Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
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Marketing management issues in ambulatory health care/ editor by Charles D.Schewe
The Haworth Press, 1991
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Hillestad, Steven G.
Health care market strategy: from planning to action
Jones &​ Bartlett Learning, 2013
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