Hillestad, Steven G.
Health care market strategy: from planning to action
Jones & Bartlett Learning, 2013
 Buku Teks SO
Essential National Health Research
A Strategy for action in health and human development
UNDP, 1991
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Koch, Tina
Participatory action research in health care
Blackwell Publishing, 2006
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Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
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Fortenberry, John L., Jr.
Cases in health care marketing
Jones & Bartlett Learning, 2011
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