Hillestad, Steven G.
Health care market strategy: from planning to action
Jones & Bartlett Learning, 2013
Buku Teks
MacStravic, Robin E. Scott
Marketing health care / Robin E. MacStravic
Aspen Systems Corp., 1977
Buku Teks
Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
Buku Teks
Marketing management issues in ambulatory health care/ editor by Charles D.Schewe
The Haworth Press, 1991
Buku Teks
Duncan, W. Jack
Strategic management of health care organizations
Blackwell, 1995
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