Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
 Buku Teks SO
Ragil Caitra Larasati
Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity
Fakultas Ekonomi dan Bisnis Unversitas Indonesia, 2016
 UI - Skripsi Membership
Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erlbaum Associates, 2005
 Buku Teks
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Nadine Adjani
Understanding the Rising Influence of Social Media on Consumer Behavior = Memahami Peningkatan Pengaruh Sosial Media pada Perilaku Konsumen
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir