Reynolds, Fred D.
Consumer behavior
McGraw-Hill, 1977
 Buku Teks
Peter, J. Paul
Consumer behavior
Erlangga, 1999
 Buku Teks
Reynolds, Fred D.
Consumer behavior
McGraw-Hill, 1977
 Buku Teks
Engel, James F.
Consumer behavior
Chicago Dryden Press, 1990
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson Education International, 2004
 Buku Teks