Hifni Alifahmi
Marketing communication orchestra
Examedia, 2008
 Buku Teks
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks