Hifni Alifahmi
Marketing communication orchestra
Examedia, 2008
 Buku Teks
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks SO
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks SO
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO