Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
Buku Teks
Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
Buku Teks
Cravens, David W.
Strategic marketing
Richard D. Irwin , 1987
Buku Teks
Cravens, David W.
Strategic marketing
McGraw-Hill, 2009
Buku Teks
The Routledge companion to strategic marketing
Routledge, 2020
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