Amalia Mahdini
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks
Muhammad Ashim Islam
Program perencanaan komunikasi pemasaran sosial terpadu PT Pertamina "Conversion for Nation" periode Agustus-Desember 2012 = Integrated social marketing communications strategy of PT Pertamina "Conversion for Nation" in August-December 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tugas Akhir
Reza Budiman
Pengaruh public service announcement (PSA) dalam pembentukan knowledge tentang uang palsu: studi kasus public service announcement (PSA), iklan layanan masyarakat dari Bank Indonesia versi 3D (dilihat, diraba, diterawang) di televisi
Universitas Indonesia, 2006
 UI - Tesis (Membership)
Yadin, Daniel L.
Creative effective marketing communications
Crest, 2001
 Buku Teks