Amalia Mahdini
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
UI - Makalah dan Kertas Kerja
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
Buku Teks
Reza Budiman
Pengaruh public service announcement (PSA) dalam pembentukan knowledge tentang uang palsu: studi kasus public service announcement (PSA), iklan layanan masyarakat dari Bank Indonesia versi 3D (dilihat, diraba, diterawang) di televisi
Universitas Indonesia, 2006
UI - Tesis Membership
Yadin, Daniel L.
Creative effective marketing communications
Crest, 2001
Buku Teks
Virga Shafira Aulia Putri
Penggunaan strategi In-Game Advertising dalam membentuk purchase decision konsumen : studi pada produk Torabika Cappuccino dalam player unknown's battleground mobile = The use of In-Game Advertising to form consumer Purchase decision : study in Torabika Cappuccino's product on player unknown's battleground mobile
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
UI - Skripsi Membership