Keegan, Warren J.
Global marketing management
Prentice Hall International, 1989
 Buku Teks
Keegan, Warren J.
Global marketing management
Prentice Hall International, 1995
 Buku Teks
Dahringer, Lee D.
International marketing : a global perspective
Addison-Wesley, 1991
 Buku Teks
Keegan, Warren J.
Principles of global marketing
Prentice-Hall, 1997
 Buku Teks
Keegan, Warren J.
Pemasaran global buku 1 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks