Haig, Matt
Brand failures
Kogan Page, 2003
 Buku Teks
Miller, Donald
Marketing made simple : brand storytelling dalam bisnis
PT Gramedia Pustaka Utama, 2022
 Buku Teks
Adhiwira Indrabrata
Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Classica Harsya Nawastha
Analisis faktor-faktor yang mempengaruhi customer engagement terhadap brand intimacy dalam konteks media sosial = Analysis of factors affecting customer engagement towards brand intimacy in social media context.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Naomi Noviyanti
"Reblood Now" program humas pemasaran dalam rangka meningkatkan brand awareness terhadap perusahaan rintisan reblood = "Reblood Now" marketing public relation to increase the brand awareness of reblood
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tugas Akhir