De Bonis, J. Nicholas
Value-based marketing for bottom-line success
McGraw-Hill, 2003
 Buku Teks
M. Surya Dinata
Pengaruh kredibilitas informasi citra destinasi dan keterikatan destinasi terhadap kepuasan berwisata: studi kasus wisata Pulau Tidung = The effects of information credibility destination image and destination attachment toward satisfaction: case Tidung Island
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Sheila Diah Nurdamayastri
Analisis customer engagement marketing public relations online shop vanilla hijab melalui akun instagram dan official line studi kasus pada instagram @vanillahijab dan official line @vanillainfo = Customer engagement analysis of marketing public relations vanilla hijab online shop through instagram account and official line case study instagram @vanillahijab and official line @vanillainfo
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Ayu Rachma Astriaty
Respon emosional customer terhadap karakteristik salesperson dan efeknya terhadap kepercayaan kepada salesperson dan niat beli = Customer emotional response towards salesperson's characteristics and its effect on customer trust with the salesperson and intention to purchase
2017
 UI - Tesis Membership
Fauzul Kabiir Achmad
Analisis Pengaruh Experiential Marketing melalui Tourist Satisfaction terhadap Behavioral Intention: studi kasus pada Wisata Bromo Tengger Semeru = Analysis of the Effect of Experiential Marketing through Tourists Satisfaction on Behavioral Intention: a case study on Bromo Tengger Semeru Tourism
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership