Mark, Margaret
The hero and the outlaw: building extraordinary brands through the power of archetypes
McGraw-Hill , 2001
 Buku Teks
Ford, J. Kevin
Brands laid bare : using market research for evidence-based brand management
John Wiley & Sons, 2005
 Buku Teks
Post, Karen
Brain tattoos: creating unique brands that stick in your customers' minds
[American Management Association, ], 2004
 eBooks
Brand Bible : the complete guide to building, designing, and sustaining brands
edited by Debbie Millman
Rockport Publishers, 2012
 Buku Referensi
Trout, Jack
Big brands big trouble : pelajaran berharga dari merek-merek ternama
Erlangga, 2001
 Buku Teks