Herzaky Mahendra Putra
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study / Herzaky Mahendra Putra
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Cummins, Julian
Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan / Julian Cummins
Ikrar Mandiriabadi, 2004
 Buku Teks
Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Tari Ustami
Analisis pengaruh tipe sales promotion dan user experience terhadap purchase intention aplikasi streaming musik = The influence of sale promotion types and user experience on purchase intention of streaming music application
2017
 UI - Skripsi (Membership)
Dina Kusuma Nagari
Pengaruh promosi penjualan terhadap purchase intention pada jasa transportasi online Grab Indonesia = The effect of sales promotion on purchase intention of online based transportation service Grab Indonesia
2017
 UI - Skripsi (Membership)