Staudt, Thomas A.
A managerial introduction to marketing / Thomas A. Staudt and Donald A. Taylor
Prentice-Hall, 1965
 Buku Teks
Staudt, Thomas A.
A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor
Prentice-Hall, 1970
 Buku Teks
Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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McDaniel, Carl
Introduction to marketing
South Western Cengage Learning, 2013
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Armstrong, Gary M.
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks