Flagship marketing : concepts and places
Tony Kent, Reva Brown, editor
Routledge, 2009
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Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
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Schewe, Charles D.
Marketing : concepts and applications
McGraw-Hill, 1983
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Saxena, Rajan
International marketing : concepts, techniques and cases
Tata McGraw-Hill, 1984
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Saez, Eileen Elliott de
Marketing concepts for libraries and information services
Facet, 2002
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