Warmke, Roman F.
Marketing in action / Roman F. Warmke, G. Dean Palmer, C.A. Nolan
South-Western Publishing Co., 1976
 Buku Teks
Lehmann, Donald R.
Analysis for marketing planning
McGraw-Hill, 2005
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Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
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Vaile, Roland S.
Marketing in the America economy / by Roland S. Vaile, E.T.
The Roland Press Company , 1952
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Luck, David J.
Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.
Prentice-Hall, 1979
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