Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
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Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
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Busch, Paul S
Marketing : strategic foundations/ Paul S.Busch
Richard D.Irwin, 1975
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Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
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Cravens, David W.
Strategic marketing
Richard D. Irwin , 1987
Buku Teks