Chisnall, Peter M
Strategic industrial marketing
Prentice-Hall, 1989
Buku Teks
Battersby, Albert
Sales forecasting
Penguin Books, 1968
Buku Teks
Cespedes, Frank V.
Concurrent marketing: integrating product, sales, and service/Frank V. Cespedes
Harvard Business School Press, 1995
Buku Teks
Kerin, Roger A.
Contemporary perspectives on strategic market planning
Allyn and Bacon, 1990
Buku Teks
The strategic planning of is/it at PT.Lintas Group
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