Cundiff, Edward W.
Basic marketing, concepts environment and decisions
Prentice-Hall, 1964
Buku Teks SO
Monroe, Kent B.
Pricing : making profitable decisions
McGraw-Hill, 1979
Buku Teks
McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
Buku Teks
McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
Buku Teks SO
Still, Richard R.
Sales management decisions, strategies and cases
Prentice-Hall, 1988
Buku Teks SO