Cundiff, Edward W.
Basic marketing, concepts environment and decisions
Prentice-Hall, 1964
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Monroe, Kent B.
Pricing : making profitable decisions
McGraw-Hill, 1979
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McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
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Applications in basic marketing
Irwin, 1991
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Applications in basic marketing
Irwin, 1991
Buku Teks