Lovelock, Christopher H.
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Keegan, Warren J.
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks