Kobliski, Kathy J
Advertising without an agency made easy
Entrepreneur Press, 2005
 Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick
Advertising
McGraw-Hill, 2000
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White, Roderick
Advertising
McGraww-Hill , 2000
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Wells, William D.
Advertising
Prentice-Hall, 2000
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