Dunn, S. Watson
Advertising
Dryden, 1978
Buku Teks
Littlefield, James E.
Advertising
Vakils, Feffer and Simons Private, 1971
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White, Roderick
Advertising
McGraw-Hill, 2000
Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
Buku Teks