Wells, William D.
Advertising
Prentice-Hall, 2000
Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
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Lane, W. Ronald
Advertising
New York, 2000
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Ahuja, B. N.
Advertising
Surjeet Publications, 1989
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Moriarty, Sandra E. (Sandra Ernst)
Advertising
Kencana, 2011
Buku Teks