Boyd, Harper W., Jr.
Promotion: a behavioral view
Prentice-Hall, 1967
Buku Teks
Brannen, William H.
Advertising and sales promotion / William H. Brannen
Prentice-Hall, 1983
Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
Buku Teks
Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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