Brannen, William H.
Advertising and sales promotion
Prentice-Hall, 1983
 Buku Teks SO
Spilsbury, Sallie
Guide to Advertising and sales Promotion Law/ Sallie Spilsbury
Cavendish Publishing Limited, 1998
 Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks
advertising and promotion
2009
 Buku Teks SO
Miranda Margareth Cecilia
Analisis pengaruh advertising dan sales promotion terhadap brand equity studi pada LA Senza Indonesia = The influence of advertising and sales promotion towards brand equity study case LA Senza Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership